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The name was inspired by Hawaii, the sea and sun paradise that is aligned with the Havaianas vibe. The decision about the name was considered ideal, as the brand target initially to be used in warm places, getting the feet free and open.

Havaianas means “Hawaiians” in Portuguese, inspired by the namesake holiday destination which perfectly embodies the endless summer lifestyle and is so similar to the Brazilian life-style. This lead to the decision of the brand name we know and love today.

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